I played a little game today, trying to know who is winning the US primary at Digg. I took all the popular stories for the last 30 days, and then categorized them - the pro-Obama on one side, the pro-Clinton on the other side, and three other categories for the remaining stories: republican, results announcements and neutral. Here are the results:

I expected some lead for Obama, but this was an impressive result. 146 of the 227 popular articles (64%) were, in a way or another, in favor of Obama. Clinton could account for only 14 articles (6%). And I haven’t counted the results announcements in Obama’s results - most of them were of course very good news to him over the last month.
I’ve also counted the total number of votes each of them have got:

The results are very similar. In fact, the average number of votes on articles for each candidate are very close:

One way to explain this would be to say there was a lot more interesting news Obama’s side than on Clinton’s, at least from a Digg user’s point of view. If the Clinton voters were outnumbered on Digg, the gap between the number of votes on pro-Clinton and pro-Obama articles would probably be larger.
In any case, this clearly shows that Obama’s campaign is making a better job at targeting the typical Digg audience, sending a message that is more appealing to the Internet-savvy voters. Most of the Clinton messages only reaches the Digg readers through counter attacks from Obama’s camp.
Clinton may whine after the professional journalists that talk more about Obama than her; attacking Internet citizen journalists would be much harder.
Note: You can download the stats & charts from here. Comment if you find mistakes!
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